In high fashion photography, the goal is simple – to create desire. This kind of is achievable because the photographer has complete control of the environment and is free to choose what to include or exclude.
Fashion photography commenced in 1913 with Adolphe de Meyer who made experimental photographs by using a soft-focus lens and backlighting. Asia Luxury News
Following came Edward Steichen who started photographing fashion models in 1911. He used simple props combined with classical poses. Steichen’s photographs replaced the illustrations employed by fashion magazines since 1892.
George Hoyningen-Huene was another famous photographer from this era. He worked with Coco Chanel, Greta Gallardía, Salvador Dali, Jean Cocteau, Marlene Dietrich and Kurt Weill.
Cecil Beaton and Horst Paul Horst were next on the landscape. Beaton’s images were affected by his theatre designs while Horst’s leaned towards the surreal.
During Universe War II, the fashion photography industry in The european union suffered due to shortage of materials and fashion photography was considered careless. When Hitler invaded Paris, france ,, photographers such as Dummkopf fled to America where the industry was not affected.
After the War, the American photographer Lillian Bassman (born 1917) created a new aesthetic in dark-colored and white fashion picture taking with pictures that had been atmospheric and moody, mostly in black and white.
The lady was rediscovered in the 1990s when a tote containing hundreds of her photographs was discovered, images which she had tossed out 20 years previous. Today she has recently been rediscovered and given the recognition she rightly justifies as a high fashion digital photographer.
In the 1940s and 1950s Alex Liberman affected a whole generation of photographers, including Diane Arbus, Bruce Davidson, Robert Open, Robert Klein and Lisette Model. Irving Penn is yet another fashion shooter from this era, in whose compositions were daringly simple, often isolating his topics from all props or backgrounds to create a sense of emotional distance.
1960s fashion photography was highly experimental and professional photographers such as Bob Richardson took their inspiration from film directors particularly with respect to camerangle and lighting. Richard Avedon is well-known particularly for his work with Twiggy, the great icon of fashion of the 1960s. In the meantime, Diane Arbus worked for Harper’s Bazaar in 62 on a series of photographs of children trends and also for the New York Times in 1967, 1968 and 70. David Bailey is yet another well-known 60s fashion photographer who photographed celebrities, musicians and royalty as well as fashion models. He captured, and helped to develop, the Swinging London, uk of the 1960s
In the 1970s, Helmut Newton rose to fame along with Guy Bourdin who created fashion photographs with aggression and violence covered within them.
Inside the 1990s high fashion picture taking was dominated by photography enthusiasts such as Collier Schorr and Glen Luchford. David Lachapelle, Jurgen Teller and Wolfgang Tillmans are probably the most influential photographers on this era. This whirl-wind concert tours of the history of high fashion photography brings us to the present day and photographers such as
Michael Creagh, a New York based fashion photographer who had recently been presented with the next Annual Black and Light Spider Awards Nominee in the category of style in January 2009.